A revamp is in motion for The North Face, as the VF-owned brand further prioritizes circularity.
Archive is a resale technology company that drastically cuts overhead by operating peer-to-peer, customized resale marketplace solutions for brands. Under Archive, the Renewed customer experience is said to be “upleveled” on ease of transaction. While the Renewed marketplace is not yet available, consumers will be able to choose from two forms of payback, either store credit for 100 percent of the purchase price or cash back for 70 percent of the purchase price.
Thomas expressed excitement over the future of Renewed, as the brand continues to deepen its circular programs and sustainable product initiatives. The fall 2022 collection is one example of that, with the pieces in the collection made with 75 percent or more recycled or organic fabrics, in addition to being designed for disassembly.
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