The next Trump family business: 2020 reelection

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The next Trump family business: 2020 reelection
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With some children based in the White House and others in his business, Trump is bringing them together for a more structured family reelection effort than he ran in 2016.

Hours before President Donald Trump kicked off his reelection bid last month with a Florida rally, a handful of his adult children took the mics in a Ritz Carlton Orlando ballroom to pump up Republicans for a fundraising call day.

By signing up you agree to receive email newsletters or alerts from POLITICO. You can unsubscribe at any time. In addition to Don. Jr. headlining the California events, Lara Trump is expected to unveil on Tuesday a new campaign coalition called “Women for Trump” in Pennsylvania. The Trump campaign is in the process of rolling out a number of coalitions this summer to try to show the president’s support among women, Latinos and African Americans.

Sprawling political families are not a new invention of the Trump era. The Bush dynasty produced two presidents and a governor, with the whole family pitching in on various campaigns. The Clintons put their daughter, Chelsea, on the stump when Hillary Clinton ran for president in 2016, and the large Romney brood, with five sons, often acted as surrogates on the campaign trail and helped to humanize their father for voters.

As the Trump kids have adjusted to political life, they’ve made some major missteps. In 2016, for instance, Kushner and Don. Jr. took a meeting at Trump Tower with Russians who had promised dirt on Trump’s political opponent without notifying U.S. intelligence agencies — a moment still of interest to the congressional lawmakers worried about foreign interference in U.S. elections. Allies of Kushner and Don. Jr. did not comment when asked what either men had learned from that experience.

For the public-facing events and fundraising, Donald Trump Jr. is the star of the Trump kids. | John Raoux/AP Photo While Ivanka Trump has raised her White House profile considerably in the last few weeks, she has no plans to leave the administration to join the campaign and remains focused on international women’s empowerment and workforce development, said several political advisers and sources familiar with the campaign. One former senior administration official said Ivanka dislikes retail campaigning “whereas Don Jr. will go to a Lincoln Day dinner.

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