The “next generation” of banking customers isn’t based on age—it’s about need. Who will have new and different banking needs that the industry will have to design and redesign products and services for?
With the oldest Millennials approaching 40 years old, banks are already looking ahead to the next generation of banking customers. An article titled“Financial marketers must reach out to Gen Z right now or their window of opportunity may slam shut forever.”Warnings like this are reminiscent of those from 10 to 15 years ago regarding Millennials.
How teenagers learn about and manage their “finances” will change dramatically between now and when they’re in their mid to late 20s, when they’re working, and managing their own financial lives.
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