The New York Times “Deadline” Sale Revisited: Happy Fruit Meets A Twitter Mob

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The New York Times “Deadline” Sale Revisited: Happy Fruit Meets A Twitter Mob
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Pity the poor promotional gurus at the New York Times Company. Just as they were wrapping themselves around a kinder, gentler digital subscription pitch — keyed to the notion that reading The…

mob descended on a headline that wasn’t sufficiently anti-Trump, even while chief executive Mark Thompson was warning that ad revenue may be soft in the third quarter. So the stock got thumped for a 12.17 percent loss Wednesday, notwithstanding a fairly good second-quarter earnings report.Those promotional gurus hadn’t abandoned their previously mentionedat a steeply discounted $1 a week.

“What did you think of that piece in?” one would ask the other — as if a question like that wouldn’t turn someone into a sock full of sushi marmalade in this deeply angry era.off balance on Tuesday. In the wake of mass murders in Dayton and El Paso, the paper ran a headline that read: “Trump Urges Unity Vs. Racism.” Those who blamewith a Twitter campaign tagged #CancelNYT. Between editions, the headline was changed to: “Assailing Hate But Not Guns.

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