The New York Times buys 'Wordle,' the word-guessing game everyone is addicted to.
In September, Wordle looked like a typo. But ever since the hyper-addictive pass-time premiered this past fall, there's hardly a day that goes by where people aren't talking about time-sucking internet addiction. The game, which daily allows players to have six chances to guess a five-letter word, has picked up like wildfire. There's a good chance that your social media is littered with little colored boxes announcing people's scores in the daily challenge.
First appearing as an ad-free website back in October, Wordle had a mere 90 users on November 1st. But that number grew to 300,000 over the course of the month, and now, it's a game played by millions around the world, as The New York Times noted in their announcement. Certainly, a feature that allows users to share their performance, as indicated by a series of five bricks, is a primary source of the web game's growing media attention.
Ever since The New York Times introduced a paywall in 2011, the publication has worked hard to gain a digital footprint and encourage readers to buy subscriptions. The game's appeal has come, in part, from its free accessibility, and the publication claims that Wordle will remain free to new and existing players, though it's quite likely that the paywall will absorb the game with time. Wordle is only the latest high-price purchase from the New York-based company.
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