In monetizing their fans’ parasocial relationships by selling castoffs on Depop, celebs and influencers are rethinking what merch could be and where they can sell it. brookealamantia reports
Photo: Getty Images When Allie Arciprete joined me on Zoom from her New York City apartment, she quickly confessed she’s been wearing the same shirt for almost a month. The black-and-white Harley Davidson tank was from the Charli XCX and Depop collab, and yes, she was wearing it that day too. “I’m not going to lie,” she said, pulling open her jacket to reveal the tank. “I’ve had it for three weeks, and I’ve probably worn it every week since then.” This was “crazy for me,” she explained.
Less than a week before Charli’s Depop drop, pop singer Kim Petras debuted her own collab, selling 24 pieces from her personal closet on her Depop page — like a custom sequin-and-feather New Year’s Eve dress, a Miu Miu Mickey sweater, and Givenchy boots. Petras’s collection, priced between $20 and $950, sold out in 48 hours.
Monetizing their fans’ parasocial relationships, celebs and influencers are rethinking what merch could be and where they can sell it. Why pay someone to manufacture your product when you can sell old clothes straight to a fan who’s more than willing to pay? Especially when fan accounts on Twitter and Instagram, which post daily updates of celebs’ outfits to their thousands of followers, serve as a catalogue of sorts.
While this isn’t exactly new — the Kardashian Kloset, where the fam sells their used clothes, has been going strong since 2019 — the familiarity of the platform makes this moment different. Shopping for celebrity castoffs in an app that’s already on your phone — and that you’re used to using to buy non-famous people’s castoffs — feels more like a win than navigating to a whole new site .
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