The Netflix Lobbying Machine: Inside the Effort to Sway Policy Worldwide

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The Netflix Lobbying Machine: Inside the Effort to Sway Policy Worldwide
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Rather than align itself with the tech giants under increasing Washington pressure, the streamer has joined forces with the studios and redirected resources where it most needs growth: outside the U.S.

Rather than align itself with the tech giants under increasing Washington pressure, the streamer has joined forces with the studios and redirected resources where it most needs growth — outside the U.S.:"It's not your typical Silicon Valley firm."

Netflix has said it played no role in lobbying Delrahim to take up the company's cause, and some of the streamer's executives say they were as surprised as anyone to see the agency responsible for policing corporate goliaths chastising a nonprofit organization over who gets to collect its trophies. To many in the back-scratching towns of Washington and Hollywood, Netflix's avowed purity here seems implausible. But multiple D.C.

"Netflix is a hybrid company," says Gigi Sohn, who advised presidents Barack Obama and Bill Clinton on telecom issues and now serves as a distinguished fellow at the Georgetown Law Institute for Technology Law & Policy. "It's not your typical Silicon Valley firm and not your typical Hollywood studio, and their policy positions reflect that."

In March, Dean Garfield, the outgoing CEO of the Information Technology Industry Council, began leading Netflix's public policy team from the streamer's Amsterdam office — previous policy chiefs had been based in Washington. Garfield came to the job with some Hollywood bona fides; before ITI, he had worked as the MPAA's chief strategic officer for five years.

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