The biggest surprise cameos in Marvel history:
movie balances the need to bring people out to the theater with the need to give those customers who do buy tickets at least a few big moments that will make them feel like they got their money’s worth. So there are inevitably moments and characters who are heavily advertised for their films, and other scenes and stars who are kept completely secret until they appear onscreen.
This dance began with the studio’s very first movie and continues to this day. You can’t expect a surprise cameo in everything Marvel makes, because if you expected it, that wouldn’t be much of a surprise. Now it’s become something of a Marvel trademark; a perpetual facet of not only the company’s movies, but its TV shows as well. At this point, some of the biggest names in Hollywood have joined Marvel this way.
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