The most popular Halloween candy in America, by state:
Tricked Out: Reese's Cups were not only the most popular treat, they were also voted best candy this year., around $3 billion is expected to be spent on candy this year with more than $10 billion expected to be spent on the entire holiday. “Candy is the center of the Halloween night ritual,” explains Ben George, a content strategist at Candystore.com. “It's the ostensible reason why kids dress up in costumes, even if the fun of it all is the true reason.
Although Reese’s Peanut Butter Cups were America’s overall favorite, it didn’t win the most states. Starbursts and Sour Patch Kids were the top candies in six states. Reese's and M&M's were tops in five states each, followed by Tootsie Pops which was the most popular candy in four states. Candy Store also waded into the perilous territory of the “best” and “worst” Halloween candy based on a survey of more than 17,000 people. Reese’s scored a double victory this year—it was ranked the most popularThe 10 Best Halloween Candies
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