Might the Moskvich Brand Be Revived in Russia?
Russia's war on Ukraine is terrible in every way and its repercussions and consequences are affecting millions of lives. Among the consequences, we can also count those affecting the automotive industry.
Which brings us to the Moskvich brand, once the pride of the Russian auto industry. The brand first appeared in 1946 and disappeared in 2001, and now it could well be revived because of the conflict. It’s a possibility that leaves many in Russia perplexed. Some car enthusiasts in Russia are rejoicing, but others see the move as a political, populist gesture.
The context is different, but it's hard not to draw parallels with a certain Volkswagen Beetle, a car that was a source of national pride among Germans in the Nazi era. Manipulating sentiments of attachment and pride is an old strategy in times of war.Photo: Wikicommons A Moskvich 1360 If production of a Moskvich vehicle does resume, the car's structure could well be that of Chinese manufacturer JAC, which would work in partnership with Kamaz, a Russia-based truck manufacturer.
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