Vibrant subcultures have formed around vehicles, defining the clothes, behaviours, friendships and aspirations of devotees
EVEN ITS most ardent admirers will admit that the Tatra T77A is an oddity. It is long and low-slung, almost porpoise-shaped, with a rounded front, tapered rear and a fin running along its spine. The windscreen is divided into three sections, and most models sport a third, central headlight, like an extra eye in a children’s-book illustration of an alien.
Manufacturers of vehicles were also obsessed with speed and convenience. “Making More”, the show’s second act, begins with Henry Ford and the production of the Model-T automobile. His assembly line, a concept borrowed from meat-processing plants, allowed him to create cars faster and cheaper than his competitors. Its impact was enormous and wide-ranging.
Throughout this thoughtful and cleverly designed show—crash dummies as mannequins, vitrines shaped like little trucks—two themes recur. The first is the way that humans have shaped themselves to the car’s contours. The national identity of Iran, for example, has become meshed with the distinctive Paykan, first produced in 1967. A song originally commissioned by the car’s manufacturers to celebrate an anniversary is now universally used to wish people happy birthday.
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