Few outsiders have heard of Bill Campbell. He played an important role in the stories of Apple, Google and Amazon
AS YOGI BERRA, a legendary Yankees baseball player, coach and master of malapropisms, once said, “Baseball is 90% mental and the other half is physical.” Managers might need a better grasp of maths than Berra. But they require a similar focus on instilling the right mentality, not just in themselves but in their team.
Campbell acted as an unpaid mentor at Google until his death in 2016. He also coached executives at eBay, Facebook and Twitter, among others. In 2000 he advised the Amazon board not to replace Jeff Bezos as chief executive of the e-commerce company. When he talked to people, he gave them his undivided attention; the discussions were never interrupted and he never checked his smartphone. But coaching had to be a two-way process. Some people were temperamentally incapable of responding properly. To be coachable, Campbell believed, managers need to be honest, humble and willing to learn.
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