As the habit of selling outside the network returns, MSMEs must develop the use of digital technology. Continuous improvement of expertise and capital must be supported.
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Moqafe business outlet opened in the Gelora region of Tanah Abang, Central Jakarta, on Thursday, October 5th, 2023. The digital trading ecosystem has successfully helped micro, small, and medium sized culinary businesses survive during the pandemic. Along with the return of offline sales habits, the use of technology must continue to develop. How can this be achieved?Moqafe is proof of the success of digitalization beyond the difficult times of the Covid-19 pandemic.
According to Teten, maximizing digital transformation from the production side can make digital economic income contribute more to gross domestic product . In 2021, the contribution of the digital economy will contribute IDR 980 trillion or 5.7 percent of Indonesia's GDP, which is close to IDR 17,000 trillion. Meanwhile, in the same year, MSMEs, the majority of which are supported by offline markets, are estimated to be able to generate 61 percent of GDP equivalent to IDR 8,573 trillion.
A digital ecosystem provider for business actors, including MSMEs, GoTo, which is also widely used in Indonesia, is also developing several upstream business technology services. SVP of Product and Operations Communications GoTo, Nuraini Razak, this is one of them in their business unit, Gojek, through the GoFood service."In line with the increase in the number of GoFood culinary business partners from year to year.
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