'It: Chapter Two' may have left money on the table with a nearly three-hour running time as Martin Scorsese's 'The Irishman' and other fall films require 2-hour-plus sits.
A24’s July horror picwritten and directed by Ari Aster, ran 147 minutes and has earned $27 million to date, compared to the 127-minute runtime of the filmmaker’s 2018 horrorAnd then there’s the return of auteur Quentin Tarantino, this time pairing Leonardo DiCaprio and Brad Pitt in. With an impressive running time of 161 minutes, the Sony Pictures flick has earned $310 million to date globally, and will soon pass up Tarantino’sDjango Unchainedran 153 minutes.
Box office analyst Jeff Bock of Exhibitor Relations doesn’t believe a movie’s length is a factor in its box-office performance. "Longform is fine as long as you can justify it," he says. "There’s no magic number," adds former Fox distribution chief Chris Aronson. "If a movie is more than 2:20 [140 minutes], it will likely cost you a showtime per screen. But if the director’s vision is beautiful and dynamic, then it doesn’t matter."
Disney — which commands more than 44 percent of global marketshare so far this year — isn’t afraid to go past the two-hour mark for its live-action fare, particularly when it comes to Marvel’s superhero movies. Among titles from Disney Studios proper, Guy Ritchie’s live-actionThe Lion King— the trend for longer runtimes isn’t showing signs of slowing down as Hollywood gears up for a fall slate stacked with supersized awards-worthy offerings.
In fact, a slew of awards contenders run well past two hours, including Bong Joon-ho’s acclaimed black horror-comedy that stars Scarlett Johansson and Adam Driver as a couple going through a harrowing breakup, Destin Daniel Cretton’s civil rights legal dramaFord v. FerrariIn recent times, the average length of an Oscar best picture nominee has hovered around the two-hour mark. Now, that average is on the rise.
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