Why heat reactive fashion has Gen-Z TikTok in a frenzy
shoe). He likens his heat-reactive videos to ASMR content. ”Watching something like that is so satisfying for viewers,” he says. “People are so fascinated by it.”
The rise of heat-reactive content illustrates the current landscape of influencer fashion. Even if the techno-fabric fails to cross over from our phones to the streets in meaningful ways, the micro-trend offers a glimpse at how visually stunning styles can motivate, and reward, creators. Algorithms on social media are governed by what catches our attention. So it makes sense then that the fashion most popular on TikTok skews toward fabrics and colors that glimmer, shine, dance, and transform.
But can heat-reactive fashion become an everyday sighting? This is not the first time the idea has been proposed. Heat-reactive technology, more officially called thermo-chromatic ink, first captured the public’s attention in the early ’90s, when an emphasis on futuristic-feeling fashion reigned. London teen Charlie Jones—a 19-year-old who recently started Phase London, a skatewear brand made by and sold to Gen Z’ers—discovered, through product research, the former popularity of color-changing JeansWest Hypercolor pieces at raves.
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