Fosun Fashion Group has a new name, Lanvin Group, and new investors who bring the valuation of the Chinese fashion conglomerate to more than $1 billion.
The development follows news in April that Fosun, performance marketing company Activation Group and other industry players to strengthen its ability to capture China’s fast-growing demand for luxury brands. As a part of that partnership, Baozun and Activation both became minority shareholders, and the preferred partners for all brands in Lanvin Group’s portfolio.
, Cheng noted it would leverage that company’s state-of-the-art manufacturing for some Lanvin Group brands and for collaborations. has the strongest foothold in the island nation, with two flagship boutiques, five outlets and 15 shops-in-shop. Itochu was founded in 1858 and is the third largest trading company in Japan. It has the license for Paul Smith, Laura Ashley, Converse, Vivienne Westwood and others.Cheng described vast opportunities for Lanvin Group brands to expand their retail footprint geographically — particularly in emerging and established Asian markets and the United States, while continuing to strengthen their presence in Europe — and to optimize digital and an omnichannel approach.
The five Lanvin Group brands span some 200 retail stores and 1,000 points of sale in more than 60 countries, according to company tallies. Lanvin Group’s other strategic partners include K11, the lifestyle brand and operator of luxury shopping malls, and Neo-Concept Group, an apparel manufacturer with a sustainable bent.
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