The AudemarsPiguet Royal Oak Offshore: a watch that sparked mixed reactions but ultimately became a symbol of audacity and style.
Gueit had noticed that women were beginning to wear men’s watches. He concluded that men’s watches themselves could thus use an injection of masculinity — that they could be made bigger, and bolder, to the extent that they would also attract a younger audience. In fact, he thought, this new men’s watch should be so bold that women would refrain from wearing it. A realIn 1989, Gueit got to work on a newer, heftier Royal Oak and presented the design to Urquhart.
It was thought that associating the bold new watch with the world of “offshore” boat racing—which takes place some distance from the coast and is fast, dangerous, and exciting—might help boost its image as a watch for young men, especially during the hedonistic, carefree 1980s.
The stainless steel ref. 25721ST would remain in production for roughly a decade, though the Royal Oak collection would expand significantly: In 1995, it received its first all-gold and two-tone models, while in 1996, six new designs entered the fold, including the first Offshore with a leather strap. Three other references were all available in a new medium size of 38mm, expanding significantly the Offshore’s potential customer base.
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