It's a scent that, for many, makes this time of year come alive. But how did the passion for pumpkin spice come to be?
66% of consumers say pumpkin spice brings back warm, fuzzy feelings each year.
That was until 1796, when Amelia Simmons penned a recipe using the spices in the first American cookbook.It was an easy way to get all of the spices you needed for pumpkin pie in one shake.By the early 1990s, the blend had made its way into people's coffees.But it was, you guessed it, Starbucks that was first to capitalize on the brew, adding the pumpkin spice latte to its list of seasonal drinks.
"We often long for the arrival of fall at the end of a hot summer, and our sense of smell can summon up the season early," the researchers said.A feeling so sweet, folks, will pay for it all year long.
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