“This is my car. This is my plate. This is mine. This is me.” The vanity plate, at its core, is about representation, artifice. It is how a person wants the world – and swarming traffic – to see them.
Before he got his vanity plate, Robert Heppler and his friends would send pictures in their group chat of clever plates they saw around the city. It got him thinking about what his would say. “You want to wow the world,” he said. “You want to be shocking. You want to be sensational.”
“Everyone I showed that to all died; they were like, ‘This is hilarious,’” he said. “And I felt because it was so early, because the movies hadn’t come out yet, that they couldn’t ban it.”
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