His 'Un Verano Sin Ti' would be the first excusively Spanish-language record to win album of the year.
The nod arrives as Latin music, particularly reggaeton and Latin trap, continues to dominate global pop despite being repeatedly snubbed by the industry’s biggest awards ceremony. It’s as much a milestone for the expansive genre as it is for the Puerto Rican rap phenom, a record-breaking force since his emergence from the digital din of SoundCloud in 2016.
After all, the nomination — which honors albums for their artistry — has eluded decades of Latin pop heavyweights including Shakira, Martin and Daddy Yankee. In many ways, though, it makes sense that Bad Bunny, born Benito Antonio Martinez Ocasio, is the artist to break this barrier. His debut, “X 100pre,” established him as a socially conscious artist who spoke out against homophobia, transphobia and misogyny — in a genre that has been criticized for its treatment of women and the LGBT community, no less. After Hurricane Maria devastated his native Puerto Rico, he captured the island’s resilience in “Estamos Bien” andBad Bunny reinforced similar themes on every album since, often sampling the pioneers who influenced him while making space for newcomers.
“He’s a great example of what people should aim for,” reggaeton historian Katelina Eccleston said, citing Bad Bunny’s entrepreneurial savvy and creative approach to making music. “He’s breaking barriers in a way that hopefully sets a tone and a way for the industry to push [other artists] to these heights.”Carlos Santana became the first Latin artist to win album of the year in 2000, some 40 years after the Grammys began, for “Supernatural.
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