Kerri Lavine, a New York jeweler for over 40 years, talks about how she has made a name for herself in one of the biggest jewelry districts in the world.
Malka Abramoff and Ivan Pereira"The Godmother" of Manhattan's go-to spot for everything bling has neither a cat nor cannolis, but she has cemented her position as a leading jeweler in a field dominated by men.
"The only thing that matters is your reputation. You have one chance to give a first impression. If you lose that opportunity, it ruins you forever," she said. Some European Jewish refugees who fled to New York set up shops in the district and many of them are still in operation, the partnership said.
Lavine, who said she once had to duck for cover during a shootout in the district in the 1980s, said she has no intention of retiring. Azeroual, who specializes in watches, told ABC News that she's drawn to the hustle of the industry and also feels pride in putting her own stamp on a sale.Azeroual said she, too, anticipates the challenge of working in a male-dominated industry
Videos of the jewelers feature them showing off their bling, talking about their expertise and sharing their personalities to a new audience.
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