2024’s show doesn’t feel worth attending, says Jake
has been seen as one of the most prestigious car shows on the calendar, once pulling in 600,000 visitors and 10,000 of the world’s media at its peak. Before the pandemic struck, it has been arguably considered to beBut, even before we knew what Covid-19 was, attitudes were shifting. Changes in how we absorb news has meant much more instant content via social media, video and websites.
But the signs weren’t great as the 2024 show began to come into view. The full list of manufacturers, as well as the show’s floorplan, was published in January 2024. Only five major car makers confirmed attendance – Renault, Dacia, MG, Lucid and BYD – as well as a select number of start-up brands and niche automakers. To fill space, the Geneva show planners introduced curated areas designed by their own team rather than a manufacturer.
Once you’re in, the size and select amount of people attending is even more stark, to the point you could have arguably called it the ‘Renault and Friends show.’ What felt like a quarter of the floor space was held by Group Renault, with the Renault brand taking the lion’s share. And the ‘zones’ created by Geneva organisers themselves had no impact .
But are those new car launches enough for the car enthusiast family and interested new car buyer that will come on the public days, paying around £22 each to get inside? I wouldn’t say so, and I wonder how many will be disgruntled by the lack of stuff to see inside, as well as the lack of planned interactive demonstrations usually provided during the public days. I smell refunds.
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