'The Eras Tour' hitting movie theaters should just be the beginning of a concert movie renaissance.
Taylor Swift's The Eras Tour, which swept the nation this past summer, is heading to the big screen this October. The pop star sensation's lavish tour will be screened in over 1,000 theaters across the United States at AMC, Cinemark, and Regal locations starting on October 13th. In a stunning turn of events, the star and her father directly negotiated with the theater chains, bypassing traditional distribution through the studio system.
As of July 2023, movie theater attendance has increased from 2022 but still lags behind pre-pandemic numbers. With the rise of streaming in the last decade, there has been a push to make going to the movies more of an event that can't be replicated at home. With this mindset, there are hardly any mediums less equipped to mirror its intended impact on your TV screen or mobile device than a concert.
'Stop Making Sense' and Martin Scorsese's 'The Last Waltz' Have Immense Artistic Value Beyond the spectacle of the concert film aided by the technological backing of a movie theater, live music performances are an artistic expression in their own right. Music, in both performance and songwriting, is a personal form of storytelling. At the concert level, these feelings are maximized.
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