The Future of Music Videos: Ganser Tap the Potential of Immersive LED Tech

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The Future of Music Videos: Ganser Tap the Potential of Immersive LED Tech
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Post-punk band Ganser used the same futuristic system used for TheMandalorian to film a pair of ambitious videos on a budget.

Alicia Gaines, the band’s bassist and other lead vocalist, was impressed by how the Volume setup enabled virtual-production supervisor Andy Jarosz to create a dynamic environment for the shoot: “Andy was adding in trees and changing lighting on the fly.” She adds, “I have a feeling that there’s going to be a lot of very fantastical music videos coming up, especially from artists much larger than ourselves.

The ambitious quartet filmed everything during a marathon, one-weekend shoot. “I was being shot from the waist down,” Gaines recalls of the burial scene, “so I was burying Nadia in fake soil and looking at the monitor on one side, checking her lip-sync. This was our most difficult video to make.”

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