How Sony's global deal with Ozuna_PR reflects a changing marketplace
The agreement includes multiple future albums and rights to his two previous albums, which were distributed by The Orchard. This is an extension of Ozuna’s previous deal with the indie label Dimelo Vi, which is owned by his former managerTraditionally, most artists in Ozuna’s position would have signed to a specific label. Instead, Sony went all in with one global deal, signaling that the joint deals Latin artists have made in the past may be outmoded for some artists.
for placing the most tracks to date on Billboard’s Hot Latin Songs chart -- 71 -- a feat Ozuna managed in three years, compared with Daddy Yankee’s two decades. When Ozuna’s third album,, comes out Nov. 29, his pattern of domination will likely continue, since it will also be his first release with Sony’s full weight behind it.
“We’ve always worked hard and I’m very pleased and thankful with the results we’ve had so far, and which speak for themselves,” Ozuna tells. “It’s the main reason why I’ve aimed to crossing even more borders in the music business. I’ve worked hand in hand with Sony as a distributor for the past years. They trust my work and my vision and that’s very important to me.”Billboard
. “We are very happy to continue working with him and we feel he’s an artist who’s ready to conquer the world.”
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