'The Full Potential of Account-level Data in B2B SaaS' cc: userlist iCanAutomate cllaudiu saas b2b
There are four main reasons to do this:— it impacts every user in that account and not just the one who performed that particular event. Moreover, some events aren't even initiated by a user: think about "payment failed."
Let's assume that your goal is to measure and improve activation for your project management SaaS and you only have user-level data available in your analytics and engagement tools.While it's useful to know how many users have performed the activation event and have derived value from your product, activation as a success metric only makes sense at the account level as subscriptions are tied to accounts and not users.
On the other hand, if you want to send a subscription renewal email to billing admins, or run a dunning campaign for that matter, you only need to segment users based on their role. If someone is a billing admin of multiple accounts, you definitely want to send them separate emails regarding each of those accounts.
, an in-app onboarding tool, has supported accounts from the very start, and doing so has enabled them to go head-on against larger competitors in a crowded market., a tool to push product data to a CRM, has been propagating the importance of account-level engagement for a long time. A proper solution, one that natively supports an account-level data model, would allow us to do the following:Build segments using user data only, account data only, or a combination
Indonesia Berita Terbaru, Indonesia Berita utama
Similar News:Anda juga dapat membaca berita serupa dengan ini yang kami kumpulkan dari sumber berita lain.
California DMV Accuses Tesla of Deceptive Practices in Marketing Autopilot and Full Self-Driving OptionsElon Musk’s electric car business risks more than its reputation — the company could temporarily lose the licenses which allow it to operate in California.
Baca lebih lajut »
House of the Dragon’s biggest spoiler and full plot leaked onlineThe House of the Dragon’s full plot leaked online weeks ahead of the show’s release date, complete with its biggest spoiler.
Baca lebih lajut »
Instagram will soon test ultra-tall photos to match its full-screen reels9:16 photos are coming 'in a week or two.'
Baca lebih lajut »
California DMV accuses Tesla of falsely advertising Autopilot and Full Self-Driving featuresThe California DMV has accused Tesla of false advertising in its promotion of the company’s signature Autopilot and Full Self-Driving technologies.
Baca lebih lajut »
Wildfire season in full swing in Washington after mild startWildfire season started off slowly in Washington this year due to the cool, wet spring, but as of this week, things appear to be fully underway.
Baca lebih lajut »
5 summery shrimp recipes that are quick and full of flavorSummery shrimp recipes that are straightforward and fitting with the season, including roasted pesto shrimp with lemon orzo and shrimp rémoulade salad.
Baca lebih lajut »