The FTC Is Trying to Ban Meta From Using Kids' Data
For now these are proposals, not orders, because the FTC has to give Meta the opportunity to respond before reaching a final decision.
This marks the third time the FTC intervened in Meta’s allegedly unfair and deceptive business practices. The most significant came in 2020, when the FTC reached a $5 billion settlement with the company which included a number of requirements, including a privacy review of any new products or services, stricter security rules, and restrictions on the use of facial recognition .The proposal would be a dramatic change for the world’s biggest social media company.
“The vast majority of monthly users of Facebook and Instagram are over 18. On Facebook, only 5.2% of monthly US users will be under 18 this year. On Instagram, only 12.6% will be under 18,” Aho Williamson said. “While advertisers use both platforms to target teen users, the majority of ad spending will naturally go toward reaching adults, who make up nearly 95% of Facebook’s US users and more than 87% of Instagram users.
“If this portion of the proposed changes takes effect, the FTC will effectively be putting an enormous speed bump on Meta’s new-product roadmap,” Aho Williamson said.The announcement argues that Meta violated the FTC’s 2020 order while it went into effect and immediately afterward.
The FTC’s proposal would apply to all of Meta’s services, including Facebook, Instagram, WhatsApp, Oculus, and Horizon Worlds.
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