The forgotten Rolex Le Mans.
Rolex never manufactured a run of Le Mans chronographs, but the watch lives on in spirit; winners of the 24-hour race receive a Rolex with a special Le Mans engraving.iconic racing watch the Daytona, Rolex entertained several other names. Originally, the watch had “Chronograph” stamped on the dial, plainly describing its function as a subsecond timekeeper of great accuracy.
“This is the earliest Daytona ad I’ve ever come across,” says Nick Federowicz, founder of Ad Patina, a business that curates and sells vintage watch advertisements. “I can’t be sure there wasn’t an earlier ad printed for the Daytona, but this is the earliest I’ve seen so far.”Federowicz speculates that Rolex purchased this Le Mans ad in 1963, just before the first Daytona wristwatch officially debuted, but print lead times meant the Le Mans page didn’t run until after the name was dropped.
Maybe call it the Rolex Cosmograph Daytona Le Mans. By any name, this is a peerless racing watch that, thanks to an obscure historical footnote, reads a bit more poetic than you’d expect.
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