For years as an editor Whitney Robinson has been at the intersection of fashion, travel, and architecture—he is bringing those worlds to life with a new hospitality concept from Elle Magazine, Café Elle which just opened its first location in Saudi Arabia.
“To think about hospitality as a platform is a new concept, but we are serving an audience in the same way we are serving a reader,” says Robinson. “I love to create environments that spark joy and inspiration.”
“This project has a great energy of collaboration,” Robinson said, explaining one of the café’s objectives is to provide women and local artists opportunities in hospitality, from the design of the space to the art on its walls and the uniforms and table settings.Robinson cherry-picked the location for the concept, the luxurious Via Riyadh development.
Café Elle’s neighbors in Via Riyadh include other famous hospitality names, including the first Raoul’s outside of New York and outposts of Parisian favorites Ferdi and Les Deux Magots as well as London’s swanky Gymkhana.
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