We're Publishing the Facebook Papers. Here's What They Say About the Ranking Algorithms That Control Your News Feed.
with a group of independent experts to review, redact, and publish the documents. This committee serves to advise and monitor our work and facilitate the responsible disclosure of the greatest number of documents in the public interest possible. We believe in the value of open access to these materials.
Today’s batch offers insight into how Meta chooses to rank the content submitted by its users. It’s a system that very few people seem to understand, a problem that the company appears short on clues how to solve. Choosing these documents as a follow-up to ones on the most important political events of the past two years speaks to how highly we consider their relevance to understanding Facebook’s effects on the world.
Several key documents concern what Facebook calls “meaningful social interactions,” a term introduced by the company in Jan. 2018. This metric, as CEO Mark Zuckerbergat the time, was meant to help prioritize “personal connections’’ over an endless online dribble of viral news and videos.
What constitutes a meaningful social interaction? Meta’s phrasing seems intentionally opaque: It could be sharing a cold beer with an old friend or maybe a meal with the whole family under the same roof. To Facebook, it’s a math problem; a way of training an computer to assign some degree of worth to the most benign online behaviors—putting
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