Despite its rich heritage, ties to traditional codes and rituals, Hautecouture has expanded to a more modernised age; focusing on artistic intention and the fusion between heritage and creativity.
Whereas glamour and luxury previously meant gowns, hand-made and embroidered with thousands of pearls, luxury today can be seen in the form of t-shirts, sneakers, and comically tiny handbags. So, rather than needing hundreds of thousands of dollars for a custom piece, consumers can buy into the luxury dream with a US$400 t-shirt.
Founded in 1868, the FHCM preserves the exacting standards of French fashion culture by presiding over, as well as endorsing and nurturing designers who exhibit a quality of craftsmanship that meets the level required to show on the official Haute Couture schedule. Today, members are selected by the Chambre Syndicale de la Haute couture. To qualify as an official Haute Couture house, members must design made-to-order clothes for private clients, with more than one fitting, using an atelier that employs at least fifteen full-time staff. They must also have twenty full-time technical workers in one of their workshops.Couture’s elitist appeal is born from its exclusivity. It is a singular moment, made of peculiar rituals.
However, in today’s fast-paced, fast-fashion oriented world — where such a small percentage of the population has the wealth to buy Haute Couture — its slow decline was imminent. Combine that with the rise of independent designers and the rising appreciation for more independent and exclusive designers, haute couture is prone to becoming the next big fashionThere is nothing democratic about couture and proudly so.
Yet, in recent seasons, we’ve seen designers embrace modernisation and explore the definition of couture. “Markets, trends, and clients are constantly evolving, along with their spending habits,” says Tamara Ralph, designer of couture label,. “Over the years, we’ve witnessed emerging markets taking an interest in couture, and younger generations also taking notice. There has been a real resurgence in an appreciation for true craftsmanship, spanning all backgrounds and ages.” She adds.
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