The Dirty Secret of Franchise Fatigue: It Only Lasts Until the Next Bad Sequel Becomes a Hit
” went down as black eyes for the studios that produced and distributed them. More than that, they were signs that the audience — ah, the audience! that loyal puppy of megaplex-product enthusiasm! until, all of a sudden, it isn’t — was now weary as hell, and it wasn’t going to take this anymore. The audience voted, as it always has, with its ticket dollars, and what the vote said was, “Enough! We’ve got franchise fatigue.”But it’s only then that the serious symptoms really started to show up.
For a righteous feverish moment or two, we look at bad sequels and the bad box-office performance that accompanies them, and the universe suddenly makes sense. We think: If you build it , they will come. If you build it badly, they will not come. At a moment of franchise fatigue, the capitalist/hedonist karmic equation of movie culture is in balance. Quality rules, and the lack of quality dies.
Actually, I have an answer for that: They’re never going to learn it. And they’re never going to learn it because the lesson, at heart, isn’t true. But what’s left out of this equation, too often, is the dynamic that fuels my franchise-fatigue fatigue. Namely: If you’re going to interpret box-office numbers, especially when a movie tanks, as a sign of what the audience rejects, then you can’t do it with a double standard. Live by the audience, die by the audience.
Indonesia Berita Terbaru, Indonesia Berita utama
Similar News:Anda juga dapat membaca berita serupa dengan ini yang kami kumpulkan dari sumber berita lain.
Smoothies Are Fast and Easy, But How Can You Make Them Healthy?Try these expert tips to make smoothies that are both satisfying and good for you.
Baca lebih lajut »
Manafort and Hannity exchanged hundreds of text messages about Mueller probePaul Manafort exchanged hundreds of text messages with Fox News host Sean Hannity after he was charged in the special counsel’s probe, newly released court documents show.
Baca lebih lajut »
9 Ways to Discipline ADHD Behavior Without Raising Your VoiceYou’ve told your child to pick up his dirty clothes from the bedroom floor. Not a single sock has been deposited in the hamper. Did he not hear you — or did he ignore your discipline?
Baca lebih lajut »