A photograph known as “Double Standard,” captured by Dennis Hopper in the early 1960s, resides in the permanent collection of the Museum of Modern Art, and, as visual distillations of L.A. go, it’s one of the greats.
. Their house at 1712 North Crescent Heights Boulevard, in the Hollywood Hills, which they crammed with vanguard art and campy treasures, was known as the Prado of Pop, a place Warhol compared to an amusement park. It was itself a kind of installation piece, a collaborative life-as-art experiment that happened to be a family home.
Hopper wanted to bring Geldzahler to Foster & Kleiser, the commercial-billboard factory on Washington Boulevard at Vermont Avenue, a regular stop on the Hopper tour of L.A. The Antwerp-born, voraciously social Geldzahler was among the few curators willing to stick his neck out for Pop art, as Hopper and Hayward had been doing with their collecting. The connection between billboards and Pop was self-evident.
Hopper took about a dozen pictures of Geldzahler at the billboard factory, and then, while driving west on Hollywood Boulevard near Musso & Frank Grill, he and Geldzahler encountered the weird spectacle of a woman lying in the middle of the street. This Hopper photograph would become known as “Untitled .” Hopper then popped a few shots of the gregarious, baby-faced Geldzahler riding shotgun, wind riffling his hair, laughing.
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