With TV ratings under pressure, 'The Daily Show' is embracing social media to reach new audiences
alongside show producers and writers, Mr. Noah noted that “The Daily Show,” the premier program in Comedy Central’s lineup, created a separate unit to tailor content for platforms like Twitter and Instagram.
A segment called “Between the Scenes,” which shows impromptu back-and-forth between Mr. Noah and the audience when taping has stopped, has been popular on YouTube. Now, the producers are weighing how to create for TikTok.
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