The CW's New Digital Strategy Comes Into Focus

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The CW's New Digital Strategy Comes Into Focus
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SchittsCreek which will return in 2020 for its sixth and final season on the CBS TV Studios-owned Pop TV, will keep its subscription streaming service deal on Netflix.

andThe change is a long time coming and will allow viewers coming in late to CW originals the opportunity to go back and watch all episodes of a series, which would help the traditionally lesser-watched networks originals a chance to grow during their current seasons.

"We are incredibly excited to offer our viewers the full stack of our new shows on our preeminent A-VOD digital platforms, giving them the chance to catch up on these shows from the beginning at any point during the season, for free and without authentication,” CW president Mark Pedowitz said in a statement before addressing the news Sunday during his network's time at the Television Critics Association's summer press tour.

In other TCA news announced Sunday, The CW's digital network, CW Seed, has acquired off-season streaming rights to Pop TV's Emmy-nominated comedy Schitt's Creek. The series, which will return in 2020 for its sixth and final season on the CBS TV Studios-owned Pop TV, will keep its subscription streaming service deal on Netflix. The first four seasons of Schitt's Creek will be available to stream for free on The CW Seed App and CWSeed.com starting Aug. 4.

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