After the cancellation of a host of scripted series, The CW doubles down on live sports following their January decision to air live LIV golf.
The CW is bringing even more live sports onto the network. The network was put on the market in early 2022 after its parent company alleged that it had never made a profit since its creation.
SCREENRANT VIDEO OF THE DAY SCROLL TO CONTINUE WITH CONTENT Has The CW Lost Its Identity? For years, programming on the CW was dominated by a handful of very specific brands. This includes glossy teen shows like The Vampire Diaries and Riverdale, and superhero series that were largely part of the interconnected, DC-derived Arrowverse like The Flash and Supergirl, and reboot series including updated versions of Charmed, Dynasty, and Roswell.
However, the longevity of these series remains in question. They have largely been saddled with reduced episode cuts and slashed budgets that resulted in cutting cast members, so their ratings will likely be under strict scrutiny. With scripted series on shaky ground, and the bulk of new scripted series being cheaper international acquisitions, the question remains as to what exactly the identity of the network is going to be moving forward.
The CW may indeed be trying to become a new home for sports programming. This seems possible considering the fact that the only scripted series to still have a spinoff airing alongside it is the high school football show All American. This move could also be an attempt to strike-proof their upcoming slate amid the ongoing writers strike and the newly announced SAG-AFTRA strike, though it could nevertheless shape their content for many years to come.
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