Despite how pivotal of a role kickers can play, they remain one of the lowest paid positions in the NFL. That’s not likely to change.
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He wasn’t the only one to pull out a heroic moment. Los Angeles Rams kicker Matt Gay blasted a 30-yarder with 1:46 left, which proved to be the difference for his team in their NFC Championship victory over the San Francisco 49ers, the latest in a string of playoff cliffhangers. “Although they don't play much, when they play all the eyes are on them,” says Lisa Delpy Neirotti, director of the sports management program at George Washington University.in the NFL. That’s not likely to change. Kickers only appear during a handful of plays per game. Financial emphasis in the league is placed on more impactful positions. The four quarterbacks in yesterday’s games made a combined $71 million on the field this season. The kickers just $6 million.
There are outliers. Baltimore Ravens kicker Justin Tucker has appeared in commercials for Dr. Pepper, Duracell and Royal Farms throughout his 10-year NFL career. Things like longevity, authenticity and a strong social media can attract deals. Though even a more recognizable kicker like Tucker, who holds the league record for the longest field goal at 66 yards, doesn’t earn anywhere near seven-figures, Delpy Neirotti estimates.
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