The Creepy TikTok Algorithm Doesn’t Know You

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The Creepy TikTok Algorithm Doesn’t Know You
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  • 📰 WIREDBusiness
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  • Publisher: 68%

The uncanny, addictive AI has turned math into a mystical force—and flattened humanity into a series of codes.

“So any deviation you give it, it will go and explore.” In real life, the differences between someone who gets served gardening videos and someone who doesn’t is likely smaller than what those two people might have in common. Yet companies are riding these near-invisible distinctions straight to the bank.

The consequences aren’t limited to targeted advertisements or even mental health diagnoses . At the same time that we have imbued TikTok with mystical qualities, we have discounted the mysteries—unknowable even to an algorithm—within ourselves.

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