[NEW REPORT] Content Moderation: BIIntelligence analyzes one of the most pressing issues currently facing social platforms today
Content moderation has become a top priority for social platforms — including Facebook, YouTube, Twitter, Pinterest, and LinkedIn — amid rising public and political scrutiny and escalating content-related crises.Brands, lawmakers, and even social media execs are coming to grips with the reality that platforms are not up to the task of moderating content on their own, primarily due to their massive scale.
Social platforms are committed to getting content moderation right, but a paradigm shift in how online content is governed on platforms is likely coming. Additional stakeholders — like brands, lawmakers, or even users themselves — will increasingly be called in to aid the effort. This report also uses proprietary data collected from our 2019 Digital Trust Survey, an online survey of 1,974 respondents from Business Insider's proprietary panel fielded from April 23 to May 16, 2019. Respondents to our Digital Trust Survey are social media users and tend to be younger, male, affluent, North American, and early adopters of tech.
A broader group of stakeholders — like brands, lawmakers, or even users — will increasingly aim to influence or control how online content is governed. "Multistakeholderism" could appeal to at least some platform users: 70% of respondents to our 2019 Digital Trust Survey believe that stakeholders other than social companies should have final say in determining what content is permitted on platforms.
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