Blue Apron founder aims to change the world, one heirloom chicken at a time.
Blue Apron co-founder Matthew Wadiak has a new business, Cooks Venture, that has partnered with Fresh Direct to sell pasture-raised, heirloom chickens. By Laura Reiley Laura Reiley Reporter covering the business of food Email Bio Follow April 24 at 9:52 AM World-changing chickens. It’s not a modest claim.
“Ninety-nine percent of the chicken out there is conventional poultry raised in a confinement space,” Wadiak said by phone Tuesday. “There just is not any pasture-raised chicken in scale, no chickens out roaming the pastures like ours. What people buy in the grocery store — whether it said free range or organic — is all greenwashing. They are confined, with horrible genetics designed to convert feed to muscle mass swiftly, to the detriment of the bird and the environment.
The new venture joins Crowd Cow and ButcherBox among a growing number of direct-to-consumer online resources for meat, including butcher shop Porter Road and premium e-retailers Lone Mountain Wagyu and Flannery Beef. Many of these companies talk about supply-chain transparency, sustainability and improving animal welfare, buzzwords that have resonated with customers in recent years.
“If you can offer customers something that is better for the same amount of money, it’s a no-brainer. Any consumer can get behind that,” Wadiak said.
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