Carnival Corporation CEO Arnold Donald said he does not care about competing with Royal Caribbean to build the world's largest cruise ship.
told Business Insider that he does not care about competing with Royal Caribbean to build the world's largest cruise ship.'s nine brands appeals as much as possible to its target demographic.has gained attention for building bigger cruise ships than any of its competitors., the 228,081-ton Symphony of the Seas, which followed the previous record holder, Royal Caribbean's 226,963-ton Harmony of the Seas.
Carnival Corporation CEO Arnold Donald expressed a similar sentiment in an interview with Business Insider. Donald said he does not care about competing with Royal Caribbean to build the world's largest cruise ship. Instead, he is concerned with making sure each of Carnival's nine brands appeals as much as possible to its target demographic.
"To the extent that a large ship fits with the guest psyche, that's fine. At the same time, there are people who don't want to be on large ships," Donald said. Appealing to a brand's target demographic could mean building a large ship, a small ship, or installing features like a roller coaster, which Carnival is planning for the Carnival Mardi Gras, which the company plans to debut in 2020.
"We look at, for each of our brands, what about that brand resonates most with the guests that choose that brand," he said."And then we just keep trying to get better at that."Read more:
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