The author's eyebrows quickly became a Google Image search result for the term 'eyebrow goals'
My brows will never find a truer friend than Eyeko’s gel Photo: Google This first appeared on the Strategist U.K., our recently launched, Brit-specific shopping-recommendation site. Since this brow gel is also available to buy here, we are publishing it for our readers on this side of the pond.
Eyeko Brow Gel $24 at Ulta Beauty Buy I was so proud of the result that I took a picture and posted it on my Tumblr, as you do when you’re a 19-year-old student with way too much time on your hands. It was reblogged over 200,000 times by “aesthetic” blogs and hashtagged as “eyebrow goals” so many times that for a while, if you Googled “eyebrow goals,” my somewhat cross-eyed photo would come up.
For me, it works best after I’ve filled my eyebrows in with something else to give your eyebrows definition and the gel gives the hairs definition and keeps them in place — the result is that your brows look multidimensional rather than drawn on, and completely natural. Unlike other brow gels, the Eyeko one actually has a gel-like quality and some light shimmer in its sheer, universal shade — it’s not a cream or paste like mascara. The shimmer and texture mean brows look glossy, never crunchy.
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