Why does Starbucks need blockchain? 'I don't know how you can own a digital asset if you're not using a blockchain,' Forum3's adambrotman, the brains behind Starbucks Rewards, says. He is one of CoinDesk's MostInfluential2022, presented by bitstamp:
Starbucks Rewards is one of the most successful loyalty programs in retail, with about 60 million memberships worldwide.
Adam Brotman, the brains behind Starbucks Rewards, is now the co-CEO of Forum3 and helping the coffee giant with Starbucks Odyssey, its Web3-powered loyalty program. As one of CoinDesk's Most Influential 2022, Brotman joins "The Hash" to discuss the significance of expanding the rewards system to blockchain and incorporating digital collectibles.
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Starbucks Launches Beta of Web3 'Odyssey' Loyalty Program.Starbucks has launched a beta test of its Web3 customer loyalty experience called Odyssey. 'Web2 brands are awakening to the opportunity for a clear use case of the blockchain,' AndySack, co-CEO of forum3_, told CoinDesk. rosieperper reports
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Starbucks Odyssey launches for select rewards members with NFTsStarbucks will soon sell NFTs to select loyalty members without the need of a crypto wallet.
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Leading the Best Business-Development Team in Web3This year alone, Nike, Starbucks, Reddit and many other consumer-focused brands have chosen to partner with Polygon Studios to create their Web3 experiences. That’s why Polygon Studios CEO Ryan Wyatt is one of CoinDesk’s Most Influential 2022.
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Putting Time in Web3Through each of his endeavors, KeithGrossman has been a proponent of Web3. As president of TIME, he made significant strides to bring the publication into the blockchain space. MostInfluential2022, presented by bitstamp:
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With Cereal and Gold Pendants, Brands Are Testing the Web3 WorldExecutives from Tiffany & Co. and Japanese fashion brand Ambush spoke at a Ledger conference in Paris.
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Executive Turntable: Columbia Taps UK President; Web3 Label Hires R&B/Hip-Hop Power PlayerExecutive Turntable: This week, Columbia taps a UK President, Web3 Nvak Collective names a general manager, CTS Eventim appoints a new CFO and more.
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