Mara Lecocq discusses the future of the ad industry, leadership across generations and what it takes to be a boss:
I most recently took on a role working at, a platform where professionals of the same industry have conversations about work semi-anonymously - ironically the place where The Boss Ladies ended up going viral and the platform where I met my Boss Ladies cofounder and work wife, Christina Jones. I lead Brand and Community there. And yes, I made up that title. That’s what happens with innovative companies—there are new needs and new roles to be created, and you just have to get creative.
I decided to go back into advertising but only if I could work for a woman. I started a list of 5 women I knew of on a shared Google Sheet. I then shared it on Fishbowl and left the access open. And it blew up from there. Mara Lecocq and Stacy Martinet, VP, Marketing at Adobe, former CMO of Mashable, Forbes 40Under40 at Cannes LionsTell me about how you’ve seen the world of marketing and advertising evolve over the past few years and where you think we're heading.: There’s a shift in what talent cares about - and it’s not meaningless industry awards. Talent cares about having an impact, having experiences, and having a life too.
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