Here’s why “The” was more popular than usual today (via toofab)
Ohio State University — is attempting to trademark the word "THE" because it wants to sell branded merchandise bearing that word, and that word alone.
For years the school has insisted upon being referred to by its full official name under state law, complete with the three letter grammatical article preceding it.The U.S. Patent and Trademark Office application was discovered by trademark attorney Josh Gerben, who posted it on Twitter on Tuesday. He showed off the mocked-up merch, including shirts and baseball caps branded with 'THE', which presumably fans and foes alike are supposed to recognize mononymously refers to the university.The filing, made on August 8th, indicatesMy analysis 👇:
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