Sustainability is cool, but you won't be in these warm AF jackets ❄️❄️
Prepping for, talking about and anticipating winter is a trusted Canadian pastime. For good reason—most of the country experiences extreme dips in temperature for a decent part of the year, we consistently sit at an average of -15 degrees Celsius in the coldest months and in places like Ottawa and Montreal, the dead of winter can feel downright arctic. So yes, we take our winter outerwear pretty seriously.
The good news is, the times they are a-changing. Now, consumers are demanding alternatives to down fill and looking to companies who work hard to prove their sustainable practices, all while delivering a product that actually keeps you warm and dry—and won’t drain your bank account entirely. And we haven’t even gotten to style, which is also key for so many of us who can only afford to invest in one winter coat.
Look for brands that are eliminating animal products Down, typically sourced from geese or ducks, is considered the best insulator, but as more of us turn to cruelty-free and animal-byproduct-free lifestyles, down isn’t cutting it even if it is extremely warm. And fur? Most people now lean in the faux fur direction when considering a coat. But when going cruelty-free it’s also important to note that replacement materials, while kinder to animals, might not be much more sustainable.
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