The fallout from a consumer boycott of Bud Light over a promotion from a trans influencer is hitting hundreds of independent, often family-owned distributors.
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The losses have strained Anheuser-Busch distributors that draw a significant portion of their revenue from Bud Light, the company's top-selling beer, Anson Frericks, an executive who left Anheuser-Busch InBev last year, told ABC News. Speaking about consumers engaged in the boycott, one Anheuser-Busch beer distributor in the Pacific Northwest told ABC News: "It's sad that they can't make that disconnect between the independent wholesaler and a big corporation -- it's disheartening."
"We're stressed some because you never want to see red numbers," Pestinger added, noting that losses had moderated in recent weeks.Instead of cutting costs, Pestinger has sought to contain the damage by spending more on sponsorships of local festivals and charities, he said.
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