A recap of the biggest influencer controversies of 2019 — so far.
These are just some of the catalysts behind 2019’s biggest influencer controversies that have captivated millions of followers on social media, launching a number of think pieces on “cancel culture,” the limits of sponsored content and society’s overall fascination with influencers and social media.
It is unclear if Jade was aware of the alleged bribery before the news broke, however she has experienced a number of setbacks to her influencer career because of the scandal. Many fashion and beauty brands have dropped their influencer partnerships with Jade, including Sephora — which collaborated with Jade on a now-discontinued highlighter palette — The Estée Lauder Cos. and Australian retailer Princess Polly, among others.
After Westbrook posted content on Instagram Stories saying that she felt betrayed by an unnamed friend, she posted a now-deleted, 43-minute YouTube video on May 10 expressing her disappointment in Charles. “Fame, power and a fat bank account will change almost anyone, and if you don’t have people who will tell you to your face that you’re doing the wrong things, then you will change,” she said. “I tried to be that person for you James, I really tried.
heard a situation needed some clarification 👀 my friend was in an emergency and texted me in the moment… unfortunately since @dragunbeauty used all of our marketing budget on the 𝓯𝓪𝓷𝓽𝓪𝓼𝔂, i connected him with sugar bear. nothing shady. pic.twitter.
The drama then escalated in a matter of days as other influencers began calling out Hill for the products, including @RawBeautyKristi, who posted a 52-minute video that had her using a microscope to give viewers a close up look at the lipsticks to reveal holes and hairs on the bullets, and Marlena Stell, founder of Makeup Geek Cosmetics, who posted an hour-and-a-half-long video to her YouTube channel calling Hill dishonest for her lack of transparency regarding the defective products.
Marissa Fuchs, the director of brand partnerships at Gwyneth Paltrow’s Goop and the blogger behind @fashionambitionist, set Instagram into a frenzy during a quiet weekend in June when her now-husband, Gabriel Grossman, launched a viral and international scavenger hunt in order to propose and marry her all within the span of four days.
During the scavenger hunt, Fuchs removed her job title from her Instagram bio, replacing it with the hashtag #WhereIsGabe. According to the Daily Mail on July 3, Goop has launched an internal review on how the proposal was put together. Goop’s senior vice president of communications, Noora Raj Brown, stated: “While we’re happy for Marissa, the proposal is only associated with her personal brand and entirely separate from Goop.
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