Even Apple can get a design badly wrong, and these products are the proof. From the butterflykeyboard to the Newton MessagePad, here’s Apple’s hall of shame.
Apple is world-famous for its design success stories, from the iMac G3 to all the best iPhones. But things don’t always go according to plan, even for the most design-savvy tech firm on the planet.
Even the smallest crumb could jam up your keys and render them fickle and erratic. And with almost no key travel, typing on the keyboard felt like you were tapping a solid, immovable surface, which made errors increasingly common. Apple finally ditched the butterfly keyboard in 2019 and hasn’t looked back since.
The iMac G3’s ‘hockey puck’ mouse The Magic Mouse 2 wasn’t the first time Apple got a mouse badly wrong. No, over 15 years before the, Apple launched the iMac G3 and its design bomb of a mouse. While the iMac G3 is rightly celebrated as one of the best Macs of all time, its mouse is not remembered anywhere near as fondly. You certainly won’t find it on any lists of the best mice, that’s for sure.
What’s more, it replaced the MacBook Pro’s row of physical function keys, which were well-liked by many users. Apple eventually reinstated a physical Escape key in later iterations, but the absence of a proper function row was keenly felt. Apple righted that wrong when it dropped the Touch Bar in 2021.
The ‘trash can’ Mac Pro When Apple’s marketing chief Phil Schiller unveiled the new Mac Pro in 2013, he uttered one of the most infamous lines in launch event history: “Can’t innovate anymore, my ass.” The irony is that the design he revealed actually prevented Apple from innovating further down the road.
While it’s kind of clever in that it resembles a handbag, that’s definitely not what most people want from a headphone case because it offers next to no protection at all. If you were hoping to keep your AirPods Max safe from bumps and bruises, you’re out of luck.
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