As “tennis girl summer” transitions into fall, pleated skirts and prepster visors are best enjoyed with tickets to a match.
In the post-lockdown world, tennis-core is perhaps the most obvious trend to emerge. Like other niche fads of recent times , tennis-core feeds our collective hunger to; escapism by way of athletic cosplay. When Gen Z adopted it as their own, they converted the tradition-bound sport into an online phenomenon—under a catchy new name. As they've proven, it's a lifestyle above all else, one that can be executed equally well in professional stadiums and on your TikTok page.
Back in July, I got to experience the Tennis-core lifestyle firsthand while attending Wimbledon with American Express, which, through its partnership with the tournament, offered VIP spectator packages and luxury on-site amenities like lounges stocked with sunscreen, fans, and Evian-branded face mist. While the tennis itself was a joy to watch, what unfolded beyond the stadium was equally entertaining.
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